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Cassling

Imaging Service

HTMwire assessment

Siemens Healthineers Advanced Partner: diagnostic imaging sales, service, and digital health across the Midwest. 100% employee-owned since 1984.

Key Features

  • Imaging equipment across 12+ modalities (CT, MRI, X-Ray, Ultrasound, Angiography, Mammography, etc.)
  • CLinsights imaging analytics platform
  • Digital health solutions including AI and clinical decision support
  • Remote scanning capabilities and cybersecurity solutions
  • Patient experience enhancements through comfort technology

What It Helps You Do

Siemens' largest N. America imaging partner Employee-owned (ESOP) Glassbeam-powered imaging analytics

What Sets Them Apart

100% employee-owned Siemens Healthineers Advanced Partner with 40+ years in diagnostic imaging, offering equipment sales, service, digital health, AI analytics, and cybersecurity across the Midwest.

How Cassling Uses AI

Uses AI/ML Predictive analytics (via Glassbeam Clinsights)

HTMwire's independent read on the technology — not the vendor's marketing claim.

AI-enabled imaging analytics (CLinsights platform) and clinical decision support tools through Siemens Healthineers partnership

  • Clinsights imaging analytics (Glassbeam). Resold Glassbeam Clinsights tracks fleet-wide imaging system utilization, productivity, and performance; the underlying service-analytics module uses AI to identify impending part failures and increase uptime.

Key Numbers

  • Founded 1984; 100% employee-owned via ESOP (Sept 15, 2025)

Tags

diagnostic-imaging siemens-partner digital-health employee-owned

Trust Signals

Founders
Bob (Robert) Cassling founded Cassling in 1984 in Omaha; grown nationally by his son Mike Cassling, who also founded parent CQuence Health Group in 2011.
Investors / Funding
100% employee-owned via ESOP (effective Sept 15, 2025); subsidiary of CQuence Health Group.

Frequently Asked Questions

Who founded Cassling and is it employee-owned?

Cassling was founded in 1984 by Bob (Robert) Cassling in Omaha and grown into a national business by his son Mike Cassling. After 40 years as a family-owned business, Cassling transitioned to a 100 percent employee-owned company through an ESOP (employee stock ownership plan) effective September 15, 2025. Its parent, CQuence Health Group, was founded by Mike Cassling in 2011.

What is Cassling's relationship with Siemens Healthineers?

Cassling is an Advanced Partner and authorized full-line sales representative for Siemens Healthineers across the Midwest and parts of the South, and has grown into Siemens Healthineers' largest partner in North America for medical imaging. It sells and services imaging equipment across 12-plus modalities.

What is Cassling's CLinsights platform?

Cassling's CLinsights imaging analytics offering is powered by Glassbeam's Clinsights platform. Cassling provides Clinsights Utilization Analytics, a fleet-wide solution that tracks imaging system use, productivity, and performance. Glassbeam's underlying Clinsights technology includes AI-based service analytics that identify impending part failures to increase machine uptime.

Does Cassling offer AI?

Yes, through partnerships. Cassling resells Glassbeam's AI-powered Clinsights imaging analytics and, as a Siemens Healthineers Advanced Partner, sells Siemens AI-enabled imaging systems. Cassling does not develop its own AI models; the AI capability comes from its partners.

Sources

  1. Cassling transitions to 100% employee ownership (ESOP)
  2. Cassling - Optimized Imaging Analytics (Glassbeam Clinsights)
  3. The Cassling Story (founder Bob Cassling, 1984)

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Last updated: June 9, 2026