HTMwire assessment
Siemens Healthineers Advanced Partner: diagnostic imaging sales, service, and digital health across the Midwest. 100% employee-owned since 1984.
100% employee-owned Siemens Healthineers Advanced Partner with 40+ years in diagnostic imaging, offering equipment sales, service, digital health, AI analytics, and cybersecurity across the Midwest.
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AI-enabled imaging analytics (CLinsights platform) and clinical decision support tools through Siemens Healthineers partnership
Cassling was founded in 1984 by Bob (Robert) Cassling in Omaha and grown into a national business by his son Mike Cassling. After 40 years as a family-owned business, Cassling transitioned to a 100 percent employee-owned company through an ESOP (employee stock ownership plan) effective September 15, 2025. Its parent, CQuence Health Group, was founded by Mike Cassling in 2011.
Cassling is an Advanced Partner and authorized full-line sales representative for Siemens Healthineers across the Midwest and parts of the South, and has grown into Siemens Healthineers' largest partner in North America for medical imaging. It sells and services imaging equipment across 12-plus modalities.
Cassling's CLinsights imaging analytics offering is powered by Glassbeam's Clinsights platform. Cassling provides Clinsights Utilization Analytics, a fleet-wide solution that tracks imaging system use, productivity, and performance. Glassbeam's underlying Clinsights technology includes AI-based service analytics that identify impending part failures to increase machine uptime.
Yes, through partnerships. Cassling resells Glassbeam's AI-powered Clinsights imaging analytics and, as a Siemens Healthineers Advanced Partner, sells Siemens AI-enabled imaging systems. Cassling does not develop its own AI models; the AI capability comes from its partners.
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